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Privacy Policy

Last updated: 29/01/2026

This Privacy Policy explains how Purple Dahlia Publications (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website or place an order.

We comply with the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU General Data Protection Regulation (EU GDPR).

1. Information We Collect

When you place an order, we collect information necessary to create and deliver your personalised book.

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This may include:

  • customer name

  • email address

  • delivery address

  • child’s name

  • child’s date, time, and place of birth

  • personalised dedication message

  • order history

  • essential website cookies required for site functionality

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We only collect information relevant to fulfilling your order.

We do not knowingly collect personal data directly from children. Any personal data relating to a child must be submitted by an adult customer who has authority to provide it.

2. How We Use Your Information

We use your information to:

  • create personalised content

  • generate an astrological chart

  • produce and ship your book

  • provide customer support

  • process payments

  • comply with legal and accounting obligations

  • improve our website and services

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We do not sell or rent personal data to third parties.

3. Lawful Basis for Processing

Under GDPR, our legal bases for processing personal data are:

  • Contract — to fulfil your order

  • Consent — when you provide personalisation details

  • Legal obligation — accounting and tax compliance

  • Legitimate interest — operating and improving our services

4. Sharing Information

We share information only with trusted service providers necessary to fulfil your order:

  • payment processors

  • website platform providers (Wix)

  • printing and fulfilment partners

  • shipping couriers

  • astrology data providers

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These providers process data only on our instructions and under confidentiality obligations.

They may not use your data for their own marketing.

5. International Data Transfers

Some service providers may operate outside the UK or EU.

Where international transfers occur, we use GDPR-approved safeguards such as Standard Contractual Clauses to protect personal data.

6. Data Retention

We retain order information for 6 years to comply with tax and accounting laws.

Personalisation data may be deleted earlier upon request unless legally required to retain it.

We do not store personal data longer than necessary.

7. Your Rights

Under GDPR, you have the right to:

  • access your data

  • correct inaccurate data

  • request deletion

  • restrict processing

  • object to processing

  • request data portability

  • withdraw consent

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To exercise your rights, contact us at:

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info@purpledahliapublications.com

We respond within one month as required by law.

8. Security

We take reasonable technical and organisational measures to protect personal information.

Payments are processed securely through third-party providers. We do not store card details.

9. Cookies

Our website uses only essential cookies required for core functionality such as shopping cart operation, checkout, and security.

We do not use advertising or behavioural tracking cookies.

Where optional analytics are used, they are consent-based and can be declined.

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For more information, see our Cookie Policy.

10. Contact

For privacy questions or data requests:

Purple Dahlia Publications
info@purpledahliapublications.com

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You also have the right to complain to your local data protection authority.

In the UK, this is the Information Commissioner’s Office (ICO).

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